Broadband has dramatically widened the scope of the internet - brand-building, relationship management, direct selling, training and recruitment are just a few of the activities which are now routinely carried out online with phenomenal results - just imagine if this success was multiplied threefold!

Web Video can have this effect.

There is overwhelming evidence that video helps consumers to empathise with brands, products and services. Reports of click through rates and visitor interaction improving by 25%, 100%, 200%, 400% and more are not uncommon and consumers view video as one of the most accessible, interesting and entertaining sources of content on the web.

More than half of internet users are watching video online and it is a catalyst for users to stay online longer - even better, web video is highly cost effective being far less expensive than a comparable TV commercial or short film.

With 22 million UK consumers visiting the internet every day, it is hardly surprising that web videos are becoming a crucial part of online marketing activity for most forward thinking organisations.